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• THE INFLUENCE OF ADVERTISING AND BRAND REPUTATION ON BRAND IMAGE AND ITS IMPLICATIONS ON HANBODY MARINA PURCHASE DECISIONS (AT THE NUSANTARA SHOP, TEBING TINGGI)

  Indriani Nainggolan , Putri Ramadhani , Fitrianingsih , Imelda Mardayanti

  928-936

  2025-05-28

  Statistics: 152

• THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND PERCEIVED QUALITY ON BRAND EQUITY SMARTPHONES (Malikussaleh University Economics and Business Student Study)

  Radha Chitta Vritti , Rahmaniar , Widyana Verawati Siregar , Muchsin

  805-811

  2024-03-02

  Statistics: 321

• THE INFLUENCE OF BRAND LOVE, BRAND IDENTITY, AND BRAND IMAGE ON BRAND LOYALTY TO MAKE OVER PRODUCTS

  Cindy Fatia Suhelen , Nurainun , Siti Maimunah , Rusydi Abubakar

  1984-1991

  2024-10-22

  Statistics: 492

• DETERMINE THE EFFECT OF PRICE PERCEPTIONS, CONSUMERS, AND BRAND IMAGE ON BRAND BEHAVIOR ON BEAT MOTORCYCLE BRAND USERS IN BIREUEN DISTRICT

  Ulia Fitri , Julimursyida , Adnan , T. Edyansyah

  855-861

  2024-04-09

  Statistics: 321

• THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AZARINE SUNSCREEN PRODUCTS ON THE SHOPEE PLATFORM (STUDY ON TEENAGERS IN LHOKSEUMAWE CITY)

  Syfa Ayu Ningrum , Jullimursyida , Muchsin , Halida Bahri

  1313-1319

  2024-07-31

  Statistics: 440

• THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI

  Alfina Yusra , Hanna Sajidah Sinaga , Sarwoto , Imelda Mardayanti

  1353-1361

  2025-07-07

  Statistics: 439

• THE INFLUENCE OF ADVERTISING, BRAND IMAGE, AND PRICE ON CONSUMER LOYALTY OF HM SAMPOERNA CIGARETTES IN THE PEOPLE OF LHOKSEUMAWE

  Muhammad Yani Fadhil , Halida Bahri , Rusydi Abubakar , Muchsin

  8-16

  2025-11-17

  Statistics: 405

• A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE

  Tri Waluyo , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Olawole Olanre Fawehinmi

  709-714

  2024-03-02

  Statistics: 257

• THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY

  Aulia Ul Mursalin , Muchsin , Sapna Biby , Munandar

  2094-2105

  2024-11-15

  Statistics: 315

• THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY

  Tsania Adilla Putri , M. Subhan , Naufal Bachri , Siti Maimunah

  395-401

  2025-01-22

  Statistics: 364

• THE EFFECT OF BRAND IMAGE, BRAND TRUST AND PRICE ON CUSTOMER LOYALTY OF INDOMIE INSTANT NOODLE PRODUCTS FEB STUDENTS OF MALIKUSSALEH UNIVERSITY

  Durrah Safira , Halida Bahri , Naufal Bachri , Rusydi Abubakar

  1-7

  2025-11-17

  Statistics: 606

• THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND BRAND TRUST ON PURCHASING DECISIONS PURCHASE OF AQUA MINERAL WATER FOR MALIKUSSALEH UNIVERSITY STUDENTS

  Mita Darmayanti , Rahmaniar , Maryudi , Heriyana

  1062-1073

  2025-06-08

  Statistics: 439

• THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL

  Nadya Restianda , Sapna Biby , Naufal Bachri , Muchsin

  256-262

  2024-01-30

  Statistics: 293

• THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION

  Nuratul Ikramah , Cut Sukmawati , Maisyura , Teuku Zulkarnaen , Sufi

  426-434

  2025-02-07

  Statistics: 367

• THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

  Tasya Ema Dwiyana , Heriyana , Syamsul Bahri , T.Edyansyah

  542-550

  2025-02-28

  Statistics: 232

• THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND PRICE PERCEPTION ON CUSTOMER SATISFACTION ON J&T BATUPHAT COURIER SERVICES IN LHOKSEUMAWE CITY

  Fathul Rezki Iradha , T. Edyansyah , Adnan , Rusydi

  855-861

  2025-05-21

  Statistics: 516

• THE EFFECT OF HEALTH WORKERS' COMPETENCY AND BRAND IMAGE ON OUTPATIENT PATIENTS' REVISIT INTEREST MEDIATED BY PATIENT TRUST IN RHC CLINIC

  Only Pricilia , Hery Winoto Tj , Fushen

  410-421

  2025-02-28

  Statistics: 174

• ACTUAL BEHAVIORAL STRATEGY AND CONVENIENCE TOWARDS CONSUMER SATISFACTION THROUGH BRAND IMAGE UMKM IN MEDAN CITY

  Bunga Aditi

  254-266

  2024-12-30

  Statistics: 319

• ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY

  Nurmafuzah , Mohd.Heikal , Ikramuddin , Muchsin

  3716-3724

  2025-10-14

  Statistics: 388

• THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12

  Rio Fahmi Huseini Ritonga , Riza Fanny Meutia , Hery Syahrial , Nindya Yunita

  671-677

  2025-04-20

  Statistics: 276

• THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT)

  Akhmad Syarif Sinaga , Arlina Nurbaity Lubis , Beby Karina Fawzeea Sembiring

  2031-2040

  2024-10-27

  Statistics: 440

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY

  Muhammad Nasrol , T.Edyansyah , Siti Maimunah , Sapna Biby

  159-170

  2023-06-08

  Statistics: 612

• THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

  Mutia Rahmi , T. Edyansyah , Samsul Bahri , Nurainun

  2002-2007

  2024-11-13

  Statistics: 665

• EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES

  Muhammad Furqan , Mariyudi , T.Edyansyah , Heriyana

  1337-1354

  2023-03-18

  Statistics: 401

• THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)

  Wenny Widiyawati Simangunsong , Yuni Syahputri

  744-750

  2025-05-04

  Statistics: 266