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• THE INFLUENCE OF PROMOTION AND DISCOUNT ON PURCHASING DECISIONS THROUGH CONSUMER LOYALTY ON PRODUCTS AT INFORMA SOUTH KALIMANTAN

  Ernawati Ernawati , Achmad Efendy , Elya Rahmi , Imam Maliki , Syamyati Syamyati , Nasrul Nasrul

  1203-1211

  2025-06-17

  Statistics: 446

• HARVEST AND POST-HARVEST HANDLING TECHNIQUES OF SWEET PLANT (Brassicia juncea L.) BY HYDROPONIC FLOWERS

  Evi Julianita Harahap , Amitalia Tumanggor , Mawaddah Putri Arisma Siregar , Muhammad Afrillah , Juldi Saputra

  1122-1127

  2024-06-04

  Statistics: 397

• STRENGTHENING LOCAL TOURISM ENTERPRISES TO ENHANCE GUEST SATISFACTION: EVIDENCE FROM TEMPEKAN PEREKONOMIAN PARIWISATA (TPP) CANGGU BALI

  Kadek Ria Dwitya Putra , I Putu Putra Astawa

  6123-6134

  2026-08-23

  Statistics: 3

• THE TEMPORAL DYNAMICS OF CUSTOMER JOURNEY EMOTIONS: A CONTINUOUS-TIME MODELING APPROACH

  Tara Hasbelita , Lukmanul Hakim , Dahrul Aman Harahap

  2384-2391

  2026-04-12

  Statistics: 482

• SYSTEMATIC REVIEW ON THE INFLUENCE OF GREEN HRM PRACTICES, SUSTAINABLE WORK CULTURE, AND CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE ENGAGEMENT THROUGH ORGANIZATIONAL COMMITMENT

  Achmad Nuril Huda , Budi Eko Soetjipto , Ludi Wisnu Wardhana

  2119-2130

  2026-03-30

  Statistics: 370

• ANALYSIS OF SERVICE QUALITY IN AN EFFORT TO IMPROVE MEMBER SATISFACTION (CASE STUDY ON PT.PIM SHARIA EMPLOYEE COOPERATIVES)

  Amelia , Indah Fadhillah , Ratri Pangestika , Zihan Charunnisa , Rico Nur Ilham

  1191-1197

  2023-01-28

  Statistics: 460

• BRAND ACTIVISM IN POLARIZED SOCIETIES: A STAKEHOLDER THEORY PERSPECTIVE ON RISKS, COMMUNICATION, AND LONG-TERM EQUITY

  Raja Risnanda Putra , Lukmanul Hakim , Tibrani

  2495-2502

  2026-04-18

  Statistics: 456

• A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE

  Tri Waluyo , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Olawole Olanre Fawehinmi

  709-714

  2024-03-02

  Statistics: 300

• THE IMPACT OF INFORMATION SHARING ON SOCIAL MEDIA ON GENERATION Z'S INTENTION TO BUY GREEN GOODS

  Enny Lastuti , Lukmanul Hakim , Tibrani

  2855-2862

  2026-05-02

  Statistics: 197

• ANALYSIS OF ADARA BAKERY MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs)

  Anggi Setia Ningsih , Ulvia Rahmi , Mauliza Amanda , Azhar , Rico Nur Ilham

  1106-1108

  2025-12-25

  Statistics: 331

• NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES

  Ririn Laila Ulfah , Lukmanul Hakim , Dahrul Aman Harahap

  2366-2374

  2026-04-12

  Statistics: 786

• THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL

  Nadya Restianda , Sapna Biby , Naufal Bachri , Muchsin

  256-262

  2024-01-30

  Statistics: 433

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 553

• THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY

  Mahfuza , T. Edyansyah , Muchsin , Khairina

  1871-1876

  2024-10-10

  Statistics: 488

• THE INFLUENCE OF LIFESTYLE AND WORK ON PERCEPTION OF QUALITY AND ITS IMPLICATIONS ON PEARLY STORE PURCHASE DECISIONS

  Citra Saffanah , Eka Elvira Br. Sinaga , Fitrianingsih , Imelda Mardayanti

  977-986

  2025-05-28

  Statistics: 320

• ACTUAL BEHAVIORAL STRATEGY AND CONVENIENCE TOWARDS CONSUMER SATISFACTION THROUGH BRAND IMAGE UMKM IN MEDAN CITY

  Bunga Aditi

  254-266

  2024-12-30

  Statistics: 384

• SUSTAINABILITY STRATEGY FOR DEVELOPMENT OF TILAPIA FISH SEED CULTIVATION BUSINESS WITH BIOFLOC SYSTEM

  I Gusti Ngurah Sugiana , I Wayan Arya , Dewa Nyoman Sadguna

  482-492

  2023-08-06

  Statistics: 385

• LUXURY BRAND SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON CONSUMER RESPONSE (CASE STUDY OF BUTTONSCARVES BIREUEN REGENCY)

  Alifa Azeda , Hamdiah

  1080-1086

  2024-05-22

  Statistics: 456

• BUILDING CUSTOMER LOYALTY FOR USERS OF KENCANA TRUSS LIGHT STEEL PRODUCTS IN BALI PROVINCE

  I Putu Yoga Adi Pratama , Ida Bagus Raka Suardana

  5895-5913

  2026-08-08

  Statistics: 32

• CONSPICUOUS CONSERVATION: THE ROLE OF SUSTAINABLE BRAND CHOICES IN SIGNALING IDENTITY AND SOCIAL STATUS

  Suharti , Lukmanul Hakim , Dahrul Aman Harahap

  2358-2365

  2026-04-11

  Statistics: 549

• THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

  Tasya Ema Dwiyana , Heriyana , Syamsul Bahri , T.Edyansyah

  542-550

  2025-02-28

  Statistics: 272

• THE INFLUENCE OF TRUSTWORTHINESS, PERCEIVED EXPERTISE AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION FOR SOMETHINC BRAND COSMETIC PRODUCTS AT TIKTOK SHOP BY THE PEOPLE OF LHOKSEUMAWE CITY

  Nurlita Ahwalia , T. Edyansyah , Naufal Bachri , Agustinawati

  209-219

  2024-01-14

  Statistics: 504

• PURCHASE INTEREST MEDIATES THE INFLUENCE OF SOCIAL MEDIA, PRICE PERCEPTION, SERVICE QUALITY ON PURCHASE DECISIONS (Case Study on Consumers of CV Catering Nyonya Warti Buleleng)

  I Gusti Ayu Agung Mitha Saritha Dian Ajnya , Putu Dyah Permatha Korry

  3267-3280

  2026-05-24

  Statistics: 161

• RELIGIOUS SOLIDARITY VS. PRODUCT UTILITY: THE MODERATING ROLE OF ISLAMIC BRANDING ON CONSUMER BOYCOTT INTENTIONS IN THE WORLD'S LARGEST MUSLIM POPULATION

  Ichsan , Damanhur , Nurjanius Situmorang , Hanif , T.Saifullah

  5111-5120

  2025-12-10

  Statistics: 10

• AN ANALYSIS OF THE BUSINESS FEASIBILITY OF PONTIANAK'S BINGKE CAKE IN BANDUNG CITY

  Rizka Natasya Dwitiandi , Ridlwan Muttaqin , Widyastuti Nurmalia Utami

  1501-1505

  2025-07-28

  Statistics: 671