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• THE INFLUENCE OF ADVERTISING, BRAND IMAGE, AND PRICE ON CONSUMER LOYALTY OF HM SAMPOERNA CIGARETTES IN THE PEOPLE OF LHOKSEUMAWE

  Muhammad Yani Fadhil , Halida Bahri , Rusydi Abubakar , Muchsin

  8-16

  2025-11-17

  Statistics: 414

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY

  Muhammad Nasrol , T.Edyansyah , Siti Maimunah , Sapna Biby

  159-170

  2023-06-08

  Statistics: 620

• THE INFLUENCE OF PROMOTION AND DISCOUNT ON PURCHASING DECISIONS THROUGH CONSUMER LOYALTY ON PRODUCTS AT INFORMA SOUTH KALIMANTAN

  Ernawati Ernawati , Achmad Efendy , Elya Rahmi , Imam Maliki , Syamyati Syamyati , Nasrul Nasrul

  1203-1211

  2025-06-17

  Statistics: 396

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON CONSUMER LOYALTY TO LUWAK WHITE KOFFIE COFFEE PRODUCTS IN LHOKSEUMAWE CITY

  Hafidh

  629-634

  2025-03-30

  Statistics: 216

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY

  Dindin Aminudin , Abu Naim , Fachmi Al Faroqi , Ikraman , Nor Fatah Ulinnuha , Danu Noval Ramadhoni

  2395-2400

  2025-08-17

  Statistics: 345

• The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

  Sylfiyatul Hulfa Zalza , Samsul Bahri , Adnan , Ikramuddin

  3530-3534

  2025-09-20

  Statistics: 311

• THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City)

  Wilda Khaira , Yulius Dharma , Fuadi , Agustinar , Munardi

  1097-1105

  2025-12-25

  Statistics: 177

• THE INFLUENCE OF EMOTIONAL BRANDING, PERSONAL SELLING AND ELECTRONIC WORD OF MOUTH ON CONSUMER LOYALTY OF VASELINE PRODUCTS

  Fransiska Mariana Unenor , Nadia Sasmita Wijayanti , Yonas F. Riwu

  2265-2274

  2025-08-04

  Statistics: 324

• THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY

  Rina Dara , T. Edyansyah , Rusydi , Syamsul Bahri , Muhammad Roni

  1036-1045

  2025-06-08

  Statistics: 313

• THE INFLUENCE OF CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION AND CUSTOMER BONDING ON CUSTOMER LOYALTYON SKINTIFIC SKINCARE PRODUCTS IN LHOKSEUMAWE CITY

  Adnan , Putri Faradila , Syamsul Bahri , Rahmaniar

  1897-1909

  2024-10-10

  Statistics: 517

• THE EFFECT OF COMFORT AND SERVICE QUALITY OF HIJRAH STORE BRANCH II ON CONSUMER LOYALTY IN LHOKSEUMAWE CITY

  Nurul Alya Fahzila , Sufi , Agustinawati

  2972-2978

  2025-08-24

  Statistics: 310

• BLOCKCHAIN FOR MARKETING: MOVING BEYOND HYPE TO APPLICATIONS IN PROVENANCE, LOYALTY, AND COUNTERFEIT PREVENTION

  Dian Nofrianti , Lukmanul Hakim , Tibrani

  2470-2477

  2026-04-18

  Statistics: 285

• THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER LOYALTY THROUGH CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

  Murti Sari Dewi , Muji Rahayu

  2601-2608

  2026-04-26

  Statistics: 208

• THE EFFECT OF SERVICE QUALITY AND PROMOTION ON CONSUMER REPURCHASE INTEREST IN BOLU MERANTI SHOP, MEDAN CITY

  Putri Nabilla , Nur Hafni , Cut Sukmawati , Sufi , Maisyura

  2994-2997

  2025-09-02

  Statistics: 431

• THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION AT THE GANDA BAKERY IN PEMATANG SIANTAR

  Dian Pertiwi , Mariyudi , Adnan , Heriyana

  469-475

  2024-02-25

  Statistics: 341

• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 599

• THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY

  Saleha , T. Edyansyah , Sapna Biby , Muchsin

  3198-3202

  2025-09-20

  Statistics: 489

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 467

• ANALYSIS OF CONSUMER PERCEPTIONS IN USING DIGITAL WALLETS

  Fitrianingsih , Winda Clara Hutabarat , Rizka Izmi Nur , Adinda Lubis , Juwita Samaria Manurung

  189-196

  2024-12-28

  Statistics: 224

• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA

  Sri Sarah br G.Manik , Alfifto , Amrin Mulia Utama Nst , Eka Dewi Setia Tarigan , Irwansyah Putra

  1780-1788

  2025-08-04

  Statistics: 394

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 436

• ANALYSIS OF BUSINESS LOCATION, BUSINESS CAPITAL AND PRODUCT PRICES ON BUSINESS INCOME IN MSMES IN MEDAN HELVETIA DISTRICT

  M.Arief Maulana , Arasy Ayu Setiyani , Annisa Suvero Suyar

  2150-2163

  2024-11-20

  Statistics: 390