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• THE INFLUENCE OF ONLINE CUSTOMER RATINGS, ONLINE CUSTOMER REVIEWS, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE (Study on FEB Management Students Universitas Malikussaleh)

  Adnan , Rusydi Abubakar , Heriyana , Andri Ani Nur

  1631-1637

  2024-09-30

  Statistics: 764

• THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT

  Firdaus Rofiansyah , Saida Zainurossalamia , Wirasmi Wardhani

  3039-3052

  2026-05-13

  Statistics: 116

• FROM INSIGHT TO IMPACT: A FRAMEWORK FOR INTEGRATING REAL-TIME SOCIAL LISTENING INTO STRATEGIC MARKETING DECISION CYCLES

  Christina Maria Attonete , Lukmanul Hakim , Dahrul Aman Harahap

  3192-3199

  2026-05-16

  Statistics: 200

• THE EFFECT OF INFLUENCER CREDIBILITY AND DIGITAL ADVERTISING ON AQUA BRAND PURCHASE DECISIONS WITH SATISFACTION CUSTOMER AS A MODERATING VARIABLE (Case Study of Aqua Instagram Followers)

  Dedy Dwi Arseto

  545-553

  2023-08-13

  Statistics: 239

• MARKETING MIX IN LOCAL MINIMARKETS CREATES PURCHASE DECISIONS AND HAS IMPLICATIONS FOR CUSTOMER SATISFACTION

  Syamsul Bahri

  680-692

  2025-12-25

  Statistics: 536

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 547

• STRENGTHENING LOCAL TOURISM ENTERPRISES TO ENHANCE GUEST SATISFACTION: EVIDENCE FROM TEMPEKAN PEREKONOMIAN PARIWISATA (TPP) CANGGU BALI

  Kadek Ria Dwitya Putra , I Putu Putra Astawa

  6123-6134

  2026-08-23

  Statistics: 0

• CUSTOMER SATISFACTION LAST MILE DELIVERY IN ECOMMERCE SUPPLY CHAIN: STUDY ON SHOPEE AND TOKOPEDIA

  Nasywa Natania , Abdurrahman Faris Indriya Himawan2

  4547-4561

  2026-07-08

  Statistics: 9

• THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh )

  Zikra , Jullimursyida , M.Subhan , Chalirafi

  1793-1802

  2024-09-30

  Statistics: 506

• ANALYSIS OF THE INFLUENCE OF MANAGEMENT INFORMATION SYSTEMS ON THE EFFECTIVENESS OF DECISION MAKING IN E-COMMERCE COMPANIES

  Ardiana Rahmadania , Devi Aulia Sari , Rayyan Firdaus

  1506-1510

  2025-07-13

  Statistics: 418

• FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER'S GUIDE

  Alpizar , Lukmanul Hakim , Dahrul Aman Harahap

  2264-2272

  2026-04-11

  Statistics: 456

• EVALUATING ALTERNATIVE PRODUCTION STRATEGIES FOR CLAMP SADDLE PRODUCTS TO IMPROVE PROFITABILITY: A CASE STUDY OF PT SENTRA PIPA NUSANTARA

  Adityo Ramadhan , Gatot Yudoko

  4915-4954

  2026-07-25

  Statistics: 23

• THE EFFECT OF TRUST, PRICE, AND EASE OF TRANSACTION ON BUYING INTEREST AND THEIR IMPLICATIONS ON PURCHASE DECISIONS STUDY PT. INDONESIA MAYBANK FINANCE ONLINE CUSTOMER

  Felix Sundah , Melitina Tecoalu , Soegeng Wahyoedi

  431-442

  2022-08-31

  Statistics: 496

• THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD

  Heni Esra Simanjuntak , Lukmanul Hakim , Dahrul Aman Harahap

  2273-2281

  2026-04-11

  Statistics: 395

• DIGITAL MARKETING STRATEGY, BRANDING IN INCREASING TRUST AND SALES AT PT AGRODANA FUTURES

  Arrum Mawarni , Bowo Santoso

  1187-1192

  2025-06-14

  Statistics: 605

• INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi)

  Abednego Ketaren

  143-152

  2022-02-26

  Statistics: 474

• THE INFLUENCE OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON THE DECISION PURCHASE OF COFFEE PIE PRODUCTS AT TAKENGON CENTRAL ACEH

  Rahma Yanti Br Damanik , Mariyudi , Adnan , Khairina AR

  1709-1714

  2024-09-30

  Statistics: 539

• THE EFFECT OF DIGITAL MARKETING AND BRAND IMAGE ON CUSTOMERS’ DECISIONS TO USE THE KAFALAH PRODUCTIVE FINANCING PRODUCT

  Haryatmo , Satria Tirtayasa

  6316-6326

  2026-08-31

  Statistics: 0

• THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION

  Nuratul Ikramah , Cut Sukmawati , Maisyura , Teuku Zulkarnaen , Sufi

  426-434

  2025-02-07

  Statistics: 407

• SERVICE PERFORMANCE ANALYSIS OF PT PNM (CIVIL NATIONAL CAPITAL) SERVICES ULAMM (MICRO CAPITAL SERVICES UNIT) LHOKSEUMAWE CITY

  Maudi Nurzarina , Cut Dhea Fidela , Adinda fayza , Safriati , Irada Sinta

  1115-1128

  2022-12-26

  Statistics: 320