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• THE INFLUENCE OF CONTENT MARKETING STRATEGIES AND SERVICE QUALITY ON WORD OF MOUTH THROUGH STUDENT SATISFACTION AT STIM SUKMA MEDAN

  Syahrida Khairani , Paham Ginting , Beby Karina Fawzeea Sembiring

  1850-1853

  2025-08-04

  Statistics: 276

• THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AZARINE SUNSCREEN PRODUCTS ON THE SHOPEE PLATFORM (STUDY ON TEENAGERS IN LHOKSEUMAWE CITY)

  Syfa Ayu Ningrum , Jullimursyida , Muchsin , Halida Bahri

  1313-1319

  2024-07-31

  Statistics: 464

• THE INFLUENCE OF PRICE, LOCATION, AND WORD OF MOUTH ON PURCHASING DECISIONS AT 35.000 CONVENIENCE STORES (Case Study at Cut Kinan Store In Krueng Geukuh, Dewantara District, Aceh Utara Regency)

  Riva Hayatunnisa , Adnan , Juli Mursyida , Yuli Asbar

  271-279

  2024-01-30

  Statistics: 518

• THE EFFECT OF TOURISM PRODUCT ATTRIBUTES, DESTINATION IMAGE, AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO VISIT LUKUP BADAK RAFTING TOURISM IN TAKENGON

  Riska Yulia Putri , Muchsin , Jullimursyida , Khairina AR

  1066-1075

  2025-12-25

  Statistics: 422

• THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020)

  Nita Salsabila , Annisa Sanny

  937-948

  2024-04-24

  Statistics: 599

• THE INFLUENCE OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON THE DECISION PURCHASE OF COFFEE PIE PRODUCTS AT TAKENGON CENTRAL ACEH

  Rahma Yanti Br Damanik , Mariyudi , Adnan , Khairina AR

  1709-1714

  2024-09-30

  Statistics: 479

• THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS

  Fidya Amira Nasution , khairina@unimal.ac.id , Jullimursyida , Rahmaniar

  3426-3435

  2025-09-20

  Statistics: 368

• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA

  Sri Sarah br G.Manik , Alfifto , Amrin Mulia Utama Nst , Eka Dewi Setia Tarigan , Irwansyah Putra

  1780-1788

  2025-08-04

  Statistics: 461

• LUXURY BRAND SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON CONSUMER RESPONSE (CASE STUDY OF BUTTONSCARVES BIREUEN REGENCY)

  Alifa Azeda , Hamdiah

  1080-1086

  2024-05-22

  Statistics: 432

• THE INFLUENCE OF EMOTIONAL BRANDING, PERSONAL SELLING AND ELECTRONIC WORD OF MOUTH ON CONSUMER LOYALTY OF VASELINE PRODUCTS

  Fransiska Mariana Unenor , Nadia Sasmita Wijayanti , Yonas F. Riwu

  2265-2274

  2025-08-04

  Statistics: 342

• THE IMPACT OF ELECTRONIC WORDOF MOUTH (e-WOM) ON HOTEL ROOM PURCHASE DECISIONS AT TRAVELOKA AT HOTEL PARKSIDE PETROGAYO HOTEL TAKENGON

  Rizkan , Heriyana , T.Edyansyah , Hamdiah

  56-65

  2025-11-17

  Statistics: 348

• THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON THE PURCHASE DECISION OF BRAND SHAMPOO PRODUCTS HEAD & SHOULDERS BY THE COMMUNITY IN JEUMPA DISTRICT REGENCY BUREAUCRACY

  Nazifa Hafiza , T. Edyansyah , Chalirafi , Heriyana

  3173-3181

  2025-09-20

  Statistics: 683

• THE INFLUENCE OF PROMOTION THROUGH SOCIAL MEDIA , E-WOM AND BRAND AMBASSADOR ON EMINA PRODUCT PURCHASE DECISION (Case Study on Malikussaleh University Students)

  Putri Aklima , Jullimursyida , Naufal Bachri , Mariyudi

  1829-1837

  2024-10-10

  Statistics: 482

• DYNAMICS OF GEN Z POLITICAL PREFERENCES: THE ROLE OF E-WOM, DIGITAL POLITICAL ENGAGEMENT, AND POLITICAL LITERACY IN EAST KALIMANTAN

  Moh. Reza Munandar , Saida Zainurossalamia , Heni Rahayu Rahmawati

  3053-3059

  2026-05-13

  Statistics: 78