THE IMPACT OF INFORMATION SHARING ON SOCIAL MEDIA ON GENERATION Z'S INTENTION TO BUY GREEN GOODS
Published:
2026-05-02Downloads
Abstract
The rapid growth of social media has transformed the way consumers access and share information, particularly among Generation Z, a cohort known for its strong digital engagement and environmental awareness. This study examines the impact of information sharing on social media on Generation Z’s intention to purchase green goods. Drawing on a quantitative research approach, the study analyzes key factors such as information sharing behavior, trust, environmental awareness, and social media engagement. The findings indicate that both the frequency and quality of shared content significantly influence green purchase intention, with peer-to-peer interactions playing a critical role. Environmental awareness and trust are identified as key mediating factors that strengthen the relationship between information sharing and behavioral intention. Additionally, social media engagement, including interactions with influencers and online communities, enhances the effectiveness of sustainability messages. The study also highlights both direct and indirect pathways through which social media influences purchasing behavior. These insights suggest that social media is a powerful tool for promoting sustainable consumption among Generation Z. The study contributes to the literature on digital marketing and sustainability by providing an integrated framework of social media influence. It concludes that strategic use of social media can effectively drive green purchasing behavior.
Keywords:
Social media information sharing Generation Z green goods purchase intentionReferences
Azizi, M., Atlasi, R., Ziapour, A., Abbas, J., & Naemi, R. (2021). Innovative human resource management strategies during the COVID-19 pandemic: A systematic narrative review approach. Heliyon. https://doi.org/10.1016/j.heliyon.2021.e07233
Carnevale, J. B., & Hatak, I. (2020). Employee adjustment and well-being in the era of COVID-19: Implications for human resource management. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.05.037
Chan, A. (2025). The Influence of Social Media Exposure on Consumer Behavior and Purchase Decisions of Consumer Products. Journal of Economics Management and Trade. https://doi.org/10.9734/jemt/2025/v31i61300
Collings, D., McMackin, J., Nyberg, A. J., & Wright, P. (2021). Strategic Human Resource Management and COVID‐19: Emerging Challenges and Research Opportunities. Journal of Management Studies. https://doi.org/10.1111/joms.12695
Douglas, S. K. (2021). Building organizational resilience through human capital management strategy. Development and Learning in Organizations: An International Journal. https://doi.org/10.1108/DLO-08-2020-0180
Dubran, Dr. M. (2022). Influence of social media platform on consumer purchasing decision. International Journal of Research in Management, 4(2), 99–105. https://doi.org/10.33545/26648792.2022.v4.i2a.588
Dwivedi, M., & Verma, Dr. P. (2025). The Influence Of Social Media On Consumer Behavior And Marketing Outcome. International Journal of Research Publication and Reviews, 6(6), 5991–5997. https://doi.org/10.55248/gengpi.6.0625.21112
Ererdi, C., Nurgabdeshov, A., Kozhakhmet, S., Rofcanin, Y., & Demirbag, M. (2021). International HRM in the context of uncertainty and crisis: a systematic review of literature (2000–2018). International Journal of Human Resources Management. https://doi.org/10.1080/09585192.2020.1863247
Guru, D. (2025). “The Influence of Social Media on Consumer Buying Behavior and Purchase Decisions: A Study of Trends, Trust, and Engagement.” International Scientific Journal of Engineering and Management. https://doi.org/10.55041/isjem04234
Hamouche, S. (2021). Human resource management and the COVID-19 crisis: implications, challenges, opportunities, and future organizational directions. Journal of Management & Organization, 29(5), 799–814. https://doi.org/10.1017/jmo.2021.15
Hariramani, S. (2025). A STUDY ON THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR. International Scientific Journal of Engineering and Management. https://doi.org/10.55041/isjem04235
Jakhar, Dr. J. (2025). Exploring the Impact of Social Media on Consumer Behavior: Trends and Influences. Journal of Advanced Management Studies, 2(1), 46–56. https://doi.org/10.36676/jams.v2.i1.37
Kaur, Dr. J., Jaswinder, Dr., Rajarajeswari, Dr. B., & Shajahan, Dr. M. (2025). The Role of Social Media in Shaping Consumer Behaviour and Purchase Decisions. International Journal of Integrative Studies (IJIS). https://doi.org/10.63856/9zgq6909
Kirti, R. K., & Saxena, A. (2023). The Role of Social Media in Shaping Consumer Behavior in Online Retail: A Systematic Review. Journal of Advances and Scholarly Researches in Allied Education. https://doi.org/10.29070/ps8f8t40
Lu, Y., Zhang, M. M., Yang, M. M., & Wang, Y. (2022). Sustainable human resource management practices, employee resilience, and employee outcomes: Toward common good values. Human Resource Management. https://doi.org/10.1002/hrm.22153
Mishra, R. (2025). The Impact of Social Media Marketing on Consumer Buying Behavior. International Scientific Journal of Engineering and Management. https://doi.org/10.55041/isjem04388
Munziar, F., & Hodijah, C. (2025). Sustainable HRM: Integrating Green Human Resource Management Practices for Organizational Resilience. Journal of Economics and Management Sciences. https://doi.org/10.37034/jems.v7i3.100
Neetu, N., Kumar, A., & Yadav, P. (2024). THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR. INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT; SOCIAL SCIENCE, 07(02(II)), 77–80. https://doi.org/10.62823/7.2(ii).6646
Padhiyar, D. (2025). The Impact of Social Media on Consumer Trends: An In-Depth Analysis of Shifting Purchasing Behaviors in the Digital Age. International Journal for Sciences and Technology. https://doi.org/10.71097/ijsat.v16.i4.9235
Plater, Q. C., Frazier, M. D., Talbert, P., Davis, V. H., & Talbert, P. S. (2022). Human Resources Strategies & Lessons Learned During the COVID-19 Pandemic: A Literature Review. Management Dynamics in the Knowledge Economy. https://doi.org/10.2478/mdke-2022-0021
Raghil, M., & Riofita, H. (2024). Dampak Media Sosial Terhadap Keputusan Pembelian Konsumen di E-Commerce. Journal Economic Excellence Ibnu Sina, 2(4), 202–211. https://doi.org/10.59841/excellence.v2i4.2092
Rana, P., & Goel, P. (2023). Comparative Impact of Social Media Platforms on Buying Decisions. International Journal for Research in Management & Pharmacy, 12(12), 35–43. https://doi.org/10.63345/ijrmp.v12.i12.5
Rodríguez-Sánchez, A. M. (2021). Yes, We Can Boost Resilience: Human Resource Management Practices to Build Resilience in the Workplace. https://doi.org/10.1108/978-1-83867-519-620211006
SINGH, S. (2025). Impact of Social Media Marketing on Consumer Purchasing Decision. INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND, 09(06), 1–9. https://doi.org/10.55041/ijsrem50891
Su, D. N., Tra, D. L., Huynh, H. M. T., Nguyen, H. T. H., & O’Mahony, B. (2021). Enhancing resilience in the Covid-19 crisis: lessons from human resource management practices in Vietnam. Current Issues in Tourism. https://doi.org/10.1080/13683500.2020.1863930
Tyagi, S. (2025). THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR. International Scientific Journal of Engineering and Management. https://doi.org/10.55041/isjem04538
Varghese, S., & Agrawal, M. (2021). Impact of Social Media on Consumer Buying Behavior. Saudi Journal of Business and Management Studies. https://doi.org/10.36348/sjbms.2021.v06i03.001
Widowati, R., & Damiyana, D. (2025). Resilience in Human Resource Management: Organizational Adaptation Strategies in the Tourism Industry during Times of Uncertainty and Crisis. Brilliant International Journal Of Management And Tourism. https://doi.org/10.55606/bijmt.v5i2.4718
Zacher, H., & Rudolph, C. (2021). Researching employee experiences and behavior in times of crisis: Theoretical and methodological considerations and implications for human resource management. German Journal of Human Resource Management: Zeitschrift Für. https://doi.org/10.1177/23970022211058812
Zaman, Mst. N. (2023). Human Resources Management Practices after COVID-19: A review. World Journal of Advanced Research and Reviews, 20(1), 554–565. https://doi.org/10.30574/wjarr.2023.20.1.2061
License
Copyright (c) 2026 Enny Lastuti, Lukmanul Hakim, Tibrani
This work is licensed under a Creative Commons Attribution 4.0 International License.
