Vol. 5 No. 5 (2026): APRIL

View Vol. 5 No. 5 (2026): APRIL

Published: 2026-04-30

Author Origins : 6 Countries

149 2 2 1 1 1

Section: Articles

Open Access

Peer Reviewed

THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK

Magdalena Depriyani

2305-2313

DOI: 10.5281/zenodo.20047138
Statistics: 406 │ 32
- PDF
BRAND ACTIVISM IN POLARIZED SOCIETIES: A STAKEHOLDER THEORY PERSPECTIVE ON RISKS, COMMUNICATION, AND LONG-TERM EQUITY

Raja Risnanda Putra , Lukmanul Hakim , Tibrani

2495-2502

DOI: 10.5281/zenodo.19641268
Statistics: 205 │ 19
- PDF
THE INFLUENCE OF PROFESSIONAL TEACHERS AND SCHOOL ACADEMIC CULTURE ON ELEMENTARY SCHOOL TEACHERS' PERFORMANCE IN TUMINTING DISTRICT, MANADO CITY

Selfia Montori

2770-2776

DOI: 10.5281/zenodo.20062685
Statistics: 164 │ 15
- PDF
THE EFFECT OF WORKLOAD AND COMPENSATION ON INPATIENT NURSE TURNOVER INTENTION AT TYPE C HOSPITAL, WEST JAKARTA WITH JOB STRESS AS A MEDIATING VARIABLE

Alexander Yosua Santoso , Bernard T. Widjaja , Wani Devita Gunardi

2072-2086

DOI: 10.5281/zenodo.19450224
Statistics: 418 │ 32
- PDF
CONSPICUOUS CONSERVATION: THE ROLE OF SUSTAINABLE BRAND CHOICES IN SIGNALING IDENTITY AND SOCIAL STATUS

Suharti , Lukmanul Hakim , Dahrul Aman Harahap

2358-2365

DOI: 10.5281/zenodo.20062801
Statistics: 417 │ 31
- PDF
ANALYSIS OF THE ROLE OF PSYCHOLOGICAL SAFETY AND LEARNING CLIMATE ON INCIDENT REPORTING BEHAVIOR

Ince Rosmini , Kosasih

2537-2543

DOI: 10.5281/zenodo.19775844
Statistics: 149 │ 7
- PDF
ANALYSIS OF HUMAN–ELEPHANT CONFLICT AND ITS ECONOMIC IMPACTS USING A COMMUNITY-BASED APPROACH IN THE PEUSANGAN WATERSHED, ACEH

Muhardi , Ernawita , Syifa Saputra

2704-2714

DOI: 10.5281/zenodo.20064849
Statistics: 129 │ 12
- PDF
EFFECTIVENESS OF BIOCHAR AND MICROBIAL APPLICATIONS IN SWEET SORGUM (SORGUM BICOLOR L.) CROPS ON SEAWATER-INTRUDED MEDIA

Akbar Kurniawan , Rini Sulistiani , Dafni Mawar Tarigan , Wan Arfiani Barus

2083-2200

DOI: 10.5281/zenodo.19449909
Statistics: 333 │ 66
- PDF
THE SYNERGY OF HUMAN AND AI CREATIVITY: AN EXPERIMENT IN CO-CREATING EFFECTIVE MARKETING CONTENT

Ma’rifah , Lukmanul Hakim , Tibrani

2487-2494

DOI: 10.5281/zenodo.19641415
Statistics: 291 │ 20
- PDF
THE INFLUENCE OF GOOD GOVERNANCE PRINCIPLES (TRANSPARENCY, ACCOUNTABILITY, AND PARTICIPATION) ON THE EFFECTIVENESS OF SENIOR HIGH SCHOOL MANAGEMENT: AN EXPLANATORY SEQUENTIAL MIXED METHODS STUDY IN PUBLIC AND PRIVATE SCHOOLS IN EAST KALIMANTAN

Irriyanti , Syaharudin , Warni Juwita , Widyatmike Gede Mulawarman , Mukhamad Nurhadi

2634-2647

DOI: 10.5281/zenodo.20064955
Statistics: 187 │ 8
- pdf
GREEN INVESTMENT, DIGITAL TECHNOLOGY AND DIGITAL FINANCE CAPABILITY ON FINANCIAL SUSTAINABILITY

Debbi Chyntia Ovami , Sari Wulandari , Junita Putri Rajana Harahap , Noor Marini Haji Abdullah , Noreen Azella Nawi , Suci Agsani

2255-2263

DOI: 10.5281/zenodo.20065188
Statistics: 475 │ 31
- PDF
THE EFFECT OF COMMODITY PRICES, PROFITABILITY, AND LEVERAGE ON STOCK PRICES IN PALM OIL INDUSTRY COMPANIES

Nur Afni Yunita , Rany Gesta Putri Rais , Indrayani , Mursidah , Anisa Zulhikmah

2503-2515

DOI: 10.5281/zenodo.19824084
Statistics: 143 │ 15
- PDF
THE RELATIONSHIP WE WANT, AND WE NEED WITH THE ENGAGEMENT OF MEDICAL PROFESSIONALS AND THE RELATIONSHIP WITH THE QUALITY OF CLINICAL SERVICES IN MUHAMMADIYAH HOSPITAL, NORTH SUMATERA

Nora Damayanti , Crismis Novalinda Ginting , Muhammad Faridz Syahrian

2785-2790

DOI: 10.5281/zenodo.20065390
Statistics: 46 │ 7
- PDF
THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

2221-2228

DOI: 10.5281/zenodo.19487173
Statistics: 465 │ 31
- PDF
PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE

Shinta Widyastati , Lukmanul Hakim , Tibrani

2400-2407

DOI: 10.5281/zenodo.20084899
Statistics: 423 │ 16
- PDF
EVIDENCE-BASED POLICY BASED EDUCATION FINANCING REFORM: AN INTEGRATIVE MODEL FOR REALIZING A SUSTAINABLE EDUCATION SYSTEM IN BALIKPAPAN CITY BY 2025

Hafid Murgantara , Kasmal , Sulfi Ardiansyah , Mukhamad Nurhadi

2628-2633

Statistics: 54 │ 9
- PDF
THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

2290-2297

DOI: 10.5281/zenodo.20085133
Statistics: 462 │ 30
- PDF
THE EFFECT OF JOB STRESS AND QUIET QUITTING ON TURNOVER INTENTION WITH BURNOUT AS A MEDIATION VARIABLE AMONG MOTOR SAILING VESSEL CREWS IN BONTANG CITY

Ade Bukti Ramadhan , Irsan Tricahyadinata , Irwansyah

2434-2439

DOI: 10.5281/zenodo.19582937
Statistics: 220 │ 22
- PDF
ASSESSING THE PERFORMANCE OF POLICE CIVIL SERVANTS (SATPOL PP) OFFICERS IN ENFORCEMENT OF PUBLIC ORDER: EMPIRICAL STUDY OF DISCIPLINE AND ETHICS

Gugi Gustamam , Rizki Tri Anugrah Bhakti , Rabu , Dwi Afni Maileni

2722-2728

DOI: 10.5281/zenodo.20085297
Statistics: 137 │ 7
- PDF
CROSS-CULTURAL MARKETING RESEARCH: ADVANCING MEASUREMENT INVARIANCE PRACTICES FOR ROBUST EQUIVALENCE TESTING

Sistiana , Lukmanul Hakim , Dahrul Aman Harahap

2214-2220

DOI: 10.5281/zenodo.19487093
Statistics: 547 │ 37
- PDF
METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

Subekti , Lukmanul Hakim , Tibrani

2375-2383

DOI: 10.5281/zenodo.20092681
Statistics: 471 │ 18
- PDF
EQUITY IN EDUCATION BUDGET DISTRIBUTION: AN ANALYSIS OF INTER-REGIONAL INEQUALITY FROM A FISCAL EQUATY PERSPECTIVE IN EAST KALIMANTAN

Widyatmike Gede Mulawarman , Nurhadi , Nurhadi , Anggrayani , Arwiah , Dyah Retno Sulistyani

2610-2616

DOI: 10.5281/zenodo.20092806
Statistics: 193 │ 5
- PDF
THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD

Heni Esra Simanjuntak , Lukmanul Hakim , Dahrul Aman Harahap

2273-2281

DOI: 10.5281/zenodo.20092915
Statistics: 347 │ 19
- PDF
CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

Arios Zeus Sandry , Lukmanul Hakim , Tibrani

2462-2469

DOI: 10.5281/zenodo.19641507
Statistics: 305 │ 17
- PDF
INFLUENCE OF WORK DISCIPLINE, WORK MOTIVATION AND COMPENSATION TO PERFORMANCE TEACHER IN TOJO DISTRICT, TOJO UNA-UNA DISTRICT

Ulfa Reniyanti , I Nengah Suarmanayasa , Ni Nyoman Yulianthini

2798-2803

DOI: 10.5281/zenodo.20093003
Statistics: 34 │ 16
- PDF
TRANSFORMATIONAL LEADERSHIP AS A MEDIATOR BETWEEN REWARD SYSTEMS AND LECTURER PERFORMANCE AT SEKOLAH TINGGI FARMASI INDONESIA

Ali Gusliana , Muji Rahayu

DOI: 10.5281/zenodo.19450650
Statistics: 492 │ 21
- PDF
NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES

Ririn Laila Ulfah , Lukmanul Hakim , Dahrul Aman Harahap

2366-2374

DOI: 10.5281/zenodo.20093138
Statistics: 595 │ 112
- PDF
THE EFFECT OF SERVICE QUALITY, HOSPITAL FACILITIES, AND PATIENT SATISFACTION ON PATIENT LOYALTY

Leony Martila , Kosasih

2544-2551

DOI: 10.5281/zenodo.19775764
Statistics: 135 │ 8
- PDF
EVALUATION OF THE EXPECTATION–EXPERIENCE GAP AND INFORMATION TRANSPARENCY ON PATIENT SATISFACTION

Dini Indriani , Kosasih

2819-2825

DOI: 10.5281/zenodo.19778554
Statistics: 62 │ 9
- PDF
BREAKING THE CYCLE: RETHINKING VIOLENCE AGAINST WOMEN AND PATHWAYS TO JUSTICE IN INDIA

Dr. Shabir Ahmad Lone , Dr. Kulatunga Mudiyanselage Rohitha Dasanayaka , Dr. R. Abida Begum , Dr. Alemayehu Erkihun Engida

2167-2170

DOI: 10.5281/zenodo.19486955
Statistics: 478 │ 30
- PDF
BLOCKCHAIN FOR MARKETING: MOVING BEYOND HYPE TO APPLICATIONS IN PROVENANCE, LOYALTY, AND COUNTERFEIT PREVENTION

Dian Nofrianti , Lukmanul Hakim , Tibrani

2470-2477

DOI: 10.5281/zenodo.19641553
Statistics: 286 │ 20
- PDF
MILKFISH CULTIVATION SUPPORTS AUTOMATION OF FISH FEEDING IN THE PEN CULTURE SYSTEM

Bahtiar Hamar , Muhammad Hibrian Wiwi , Muhammad Fazrun

2804-2810

DOI: 10.5281/zenodo.20093249
Statistics: 79 │ 7
- PDF
STRATEGY OF TARU JURUG SURAKARTA ZATAN REGIONAL PARK IN INCREASING REGIONAL ORIGINAL REVENUE THROUGH IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE

Achmad Syukri Prihanto , Adji Suradji Muhammad

2246-2254

DOI: 10.5281/zenodo.20093337
Statistics: 137 │ 24
- PDF
THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER LOYALTY THROUGH CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Murti Sari Dewi , Muji Rahayu

2601-2608

DOI: 10.5281/zenodo.20093977
Statistics: 213 │ 42
- PDF
THE EFFECT OF PATIENT SAFETY CULTURE AND INCIDENT REPORTING ON THE OCCURRENCE OF PATIENT FALLS

Penty Yuni Priyanda , Kosasih

2697-2803

DOI: 10.5281/zenodo.19775657
Statistics: 97 │ 7
- PDF
THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM

Susi , Lukmanul Hakim , Dahrul Aman Harahap

2205-2213

DOI: 10.5281/zenodo.19487601
Statistics: 513 │ 23
- PDF
THE EFFECT OF INVESTMENT, CONSUMPTION, AND GOVERNMENT SPENDING ON POVERTY THROUGH ECONOMIC GROWTH

Siti Aisah , Dita Rosyalita , Danil Surasa , Abdul Aziz , Syaeful Bakhri

2408-2416

DOI: 10.5281/zenodo.20094049
Statistics: 120 │ 8
- PDF
DIGITAL GOVERNANCE EFFECTIVENESS IN PUBLIC ORGANIZATIONS: A SYSTEMATIC LITERATURE REVIEW OF INSTITUTIONAL CAPACITY AND ORGANIZATIONAL CULTURE

Mustakim , Muhammad Nur Budiyanto , Raniasa Putra

2715-2722

DOI: 10.5281/zenodo.20094178
Statistics: 94 │ 21
- PDF
NEUROETHICAL CONSIDERATIONS IN NEUROMARKETING: A FRAMEWORK FOR RESPONSIBLE RESEARCH AND APPLICATION

Khairul Putra , Lukmanul Hakim , Dahrul Aman Harahap

2282-2289

DOI: 10.5281/zenodo.20094277
Statistics: 335 │ 20
- PDF
FACTORS AFFECTING CABBAGE PRODUCTION IN MAGELANG REGENCY, INDONESIA

Widia Novita Sijabat , Edy Prasetyo , Komalawati

2690-2696

DOI: 10.5281/zenodo.19775957
Statistics: 181 │ 14
- PDF
PROFESSIONAL DEVELOPMENT MANAGEMENT FOR TEACHERS, ESPECIALLY HISTORY TEACHERS

Nedia Lestari Sihombing , Miftahuddin

2776-2784

DOI: 10.5281/zenodo.20094383
Statistics: 49 │ 9
- PDF
FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS

Yeni Idayusi , Lukmanul Hakim , Dahrul Aman Harahap

2198-2204

DOI: 10.5281/zenodo.19487366
Statistics: 506 │ 50
- PDF
INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE

Samapto , Lukmanul Hakim , Tibrani

2392-2399

DOI: 10.5281/zenodo.20094465
Statistics: 351 │ 18
- PDF
THE IMPACT OF FISCAL DECENTRALIZATION ON EDUCATIONAL PERFORMANCE: A MULTILEVEL ANALYSIS OF THE RELATIONSHIP BETWEEN REGIONAL EXPENDITURE AND STUDENTS' ACADEMIC ACHIEVEMENTS

Herlina , Tri Wahyuni , Hanif Saifullah , Widyatmike Gede Mulawarman , Mukhamad Nurhadi

2617-2627

Statistics: 132 │ 6
- PDF
FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER'S GUIDE

Alpizar , Lukmanul Hakim , Dahrul Aman Harahap

2264-2272

Statistics: 356 │ 22
- PDF
B2B MARKETING IN SUPPLY CHAIN DISRUPTION: BUILDING ADAPTIVE CAPABILITY THROUGH RELATIONAL GOVERNANCE AND DIGITAL INTEGRATION

Ismarini , Lukmanul Hakim , Tibrani

2478-2486

DOI: 10.5281/zenodo.19641482
Statistics: 294 │ 13
- PDF
THE INFLUENCE OF LEADERSHIP STYLE, WORK ENVIRONMENT AND WORK DISCIPLINE ON THE PERFORMANCE OF VILLAGE OFFICIALS IN THE DISTRICT GANTARANG KEKE BANTAENG REGENCY

Husnul Ilma Amalia , I Nengah Suarmanayasa , Ni Made Suci

2791-2797

Statistics: 50 │ 10
- PDF
THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR

Indra Hidayat , Lukmanul Hakim , Dahrul Aman Harahap

2229-2236

DOI: 10.5281/zenodo.19487282
Statistics: 690 │ 48
- PDF
THE TEMPORAL DYNAMICS OF CUSTOMER JOURNEY EMOTIONS: A CONTINUOUS-TIME MODELING APPROACH

Tara Hasbelita , Lukmanul Hakim , Dahrul Aman Harahap

2384-2391

Statistics: 378 │ 42
- PDF
ADDED VALUE ANALYSIS OF LUGU'S ORGANIC PREMIUM TEA AGROINDUSTRY IN GUNUNG TALANG DISTRICT, SOLOK REGENCY

Aerini Dewanti , Dwi Evaliza , Rika Hariance

2552-2561

Statistics: 51 │ 15
- pdf