FACTORS AFFECTING THE PURCHASE PRICE OF GAYO ARABICA COFFEE BEANS (CASE STUDY OF BAITUL QIRADH BABURRAYAN COOPERATIVE)
DOI:
10.54443/ijset.v2i9.201Published:
2023-08-05Downloads
Abstract
The purpose of this study was to determine the factors that influence the purchase price of Gayo Arabica coffee beans in the Baitul Qiradh Baburrayan Cooperative. The data used in this research is secondary data. The analytical method used in this study is quantitative analysis using SPSS version 25 and using an analytical model using multiple linear regression analysis. The results of research data processing show a correlation coefficient (R) of 0.898, this means that the variables of purchase quantity, moisture content, and trace content have a very strong relationship of 89.8 percent and have a significant effect on the purchase price of coffee together. By partial test in this study the variables that have a significant effect on the purchase price are the moisture content and trace levels.
Keywords:
Price, water content, trace content, coffee.References
Alfiah, A., Atep, S., & Muhammad, Y. (2023). The Influence of Product Quality, Brand Image, and Price on Purchasing Decisions of Taco Brand Vinyl Flooring at CV Indosanjaya, Bandung City. Journal of management & business, 6 (1). 498.
Aceh Statistics Center. (2018). Indonesian Coffee Export Volume and Value (1998-2017). Indonesian Coffee (Jakarta: BPS)
Central Aceh Statistics Agency. (2021). Central Aceh District in Figures. Central Aceh: BPS
Bramana, SM, Evandry. D, & Dwi, YH Effect of Price and Quality of Coffee Beans on Farmer's Income at Jhody Distributors in Warkuk Ranau Selatan District. Collegial journal, 10(2). 169
Directorate General of Plantations. (2020). National Leading Plantation Statistics 2019-2021. Jakarta. Directorate General of Plantations.
Herianto (2023). In 2022, Aceh's Coffee Export Value Reaches IDR 1.3 Trillion. https://aceh.tribunnews.com/2023/01/20/tahun-2022-value-ekspor-kopiaceh-reach-rp-13-trillion.
Kembaren, ET, & Muchsin. (2021). Gayo Aceh Arabica Coffee Post Harvest Management. Visionary And Strategic Journal, 10(1), 29–36.
Kotler, P., & Armstrong, G. (2012). Marketing Principles (13th ed.). Jakarta: Erlangga.
Purwandhini Ari Septianingtyas (2015). Factors Affecting Arabica Coffee Prices and Integration of the World Arabica Coffee Market Against Arabica Coffee in Indonesia. (Master's thesis: University of Jember).
License
Copyright (c) 2023 Mulya Rizka, Devi Agustia
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
