MORNING BRIEFING AS AN INTERNAL COMMUNICATION STRATEGY TO IMPROVE EMPLOYEE PRODUCTIVITY AND PERFORMANCE AT PT. AGRODANA FUTURES
DOI:
10.54443/ijset.v4i8.799Published:
2025-06-14Downloads
Abstract
This study examines the role of Morning briefing as an internal communication strategy to enhance employee productivity and performance at PT. Agrodana Futures. Effective communication serves as a key element in building coordination, task comprehension, and work motivation. The research employed a descriptive qualitative method with a field study approach, including problem identification, literature review, field observation, activity documentation, data collection, and conclusion. The results indicate that regular morning briefings significantly contribute to faster decision-making, stronger team collaboration, and improved work efficiency. These findings affirm that Morning briefing functions as a strategic medium capable of comprehensively boosting employee performance. Therefore, it is recommended that the briefing format be further developed to become more interactive and goal-oriented to maximize its effectiveness.
Keywords:
Morning briefing, internal communication, productivity, performance, PT Agrodana FuturesReferences
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